European market entry — under your brand

Enter Europe under your own brand.
Without building a company from scratch.

We build, run and simplify your European operation — commercial structure, demand, service network and the regulatory framework. You keep the brand, the IP and the control.

For manufacturers of humanoid and industrial robotics.

The problem

A robot doesn't sell itself, in a market that doesn't know you.

Entering Europe from China isn't a translation problem. It's a trust, compliance and service problem — and any one of them can stop the sale cold.

The regulatory wall

CE marking, the new Machinery Regulation, the EU AI Act, GDPR, collaborative-robot safety. Get one wrong and you can't ship.

An unknown brand

European industrial buyers won't bet a production line on a name they've never heard of, with no local reference.

No service, no sale

Nobody buys an industrial robot without local installation, support and spare parts. Hardware needs hands on the ground.

Channels you don't have

Buyers, integrators and distributors already work with people they trust. Cold outreach doesn't open these doors.

A subsidiary is slow

Your own entity, hires and market learning takes years and burns a lot of capital before billing the first euro.

The model

Your European arm. Built and run for you.

You fund the structure and own the brand. We build and operate everything in Europe and take on the work of making it work.

Commercial structure & sales

A European B2B sales operation built and managed end to end, with knowledge and a team that have scaled before.

Demand creation and channels

We open doors through an active network of buyers, integrators and partners — not cold outreach.

Service & after-sales

A local installation, support and spare-parts network, so buyers trust the purchase.

The regulatory path

We orchestrate CE, Machinery Regulation, AI Act and GDPR compliance with specialist certified partners.

AI & integration

We help the robot fit the reality of European companies — tailored integration validated by customers.

Under your brand

Your name, your IP, your control. We're the engine; you stay the brand.

How it works

Four steps from zero to a running operation.

01

Discovery

We map the fit: product, target sectors, pricing, and the regulatory and service requirements for your robots.

02

Build

We set up the European structure — commercial, service and a compliance roadmap — under your brand.

03

Launch & comply

We open the first channels, secure certification with our partners, and land the first deployments.

04

Scale

We grow coverage, sectors and volume, with the processes to run it reliably at scale.

The team

Two complementary operators.

Anxo Coterillo

Anxo Coterillo

Market, growth & B2B enterprise sales

Investor and market builder with 15+ years of experience. He took his company, a B2B SaaS platform, from €0 to €100M. Experience managing investment rounds and M&A, opening markets across Europe and the US.

Carles Martínez

Carles Martínez

Technology, AI & operations

Technology and AI leader with a strong track record selling and implementing high-end technology in the enterprises that need it most. CEO of ProponAi and business developer at the IMHOIT tech lab, design and deployment of enterprise technology and AI that fits real operations, with clients from the Ibex35.

Straight answers

The questions you'd ask before trusting us.

Let's talk

Thinking about Europe? Let's work on it together.

A first call to see if there's a fit. No pitch — we'd rather understand your goals first. Intermediaries and brokers are welcome.